It is the year 2025. SEGA, the well-known developer and producer of consoles and video games, has been set back with financial troubles and staff lay-offs. The player has been hired as the new CEO, and his or her mission is to get SEGA back in the black. Armed with a new console, new developers, and a small but loyal fanbase, the new boss plans to do what the company has never done in the past: not only win the console wars, but achieve global domination.